Cannabis entrepreneurs set sights on non-smokers


Canadian entrepreneurs are busy developing a wide range of new ways to use recreational cannabis in a socially acceptable way — without having to roll or smoke a joint. Cocktails, beer, coffee and tea — along with specially designed vape devices — are in the works. None will create the notorious stench or clouds of smoke associated with marijuana and they will offer non-smokers more choices, beyond the edible cannabis products already on the market. What industry players did know, however, was that decades of warnings about the health risks of cigarettes have pushed smoking out of fashion. “No one does it anymore,” Wendschuh says. “Smoking has lost, and beverages are how we like to become altered.” Cannabis entrepreneurs set sights on non-smokers

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