Gary Vaynerchuk acquires 50% stake in cannabis-focused branding and marketing agency Green Street

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    select a date. Press the question mark key to get the keyboard shortcuts for changing dates. Green Street, an L.A.-based marketing and branding agency focusing on the cannabis space, has sold a 50% stake in its burgeoning business to high-profile investor Gary Vaynerchuk, the company announced Tuesday. Founded by Rama Mayo and Joshua Shelton in late 2012, Green Street has helped celebrity clients including 2 Chainz, the Game and Broken Lizard (the comedy team behind the “Super Troopers” films) forge weed-related partnerships. In the last two years, the agency has also created a first-of-its-kind cannabis brand showroom in the penthouse of Miracle Mile’s historic Art Deco Wilshire Tower building and recruited a cadre of other like-minded brands to join them in a cannabis-business incubator environment. (With that building in the process of being sold, Green Street is cloning its concept in a seven-story building under development in downtown L.A.) When recreational marijuana use was legalized in California, it presented an opportunity to reduce or expunge convictions for possession crimes that made it harder for some people to get ahead in life. Gary Vaynerchuk acquires 50% stake in cannabis-focused branding and marketing agency Green Street

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