How One Chocolatier Wants to Bring Luxury Cannabis to a Mall Near You

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Shoppers flock to Union Square for its luxury retail outlets, with icons like Tiffany’s, Louis Vuitton, and Prada all sharing space in the busy downtown destination. Soon there could be a new option for high-end spending, but the wares are a little different than handbags: a shop to showcase high-end, sustainably produced, ethically sourced chocolates infused with sun-grown, organic cannabis. At least that’s the hope of Eric Eslao, founder of Oakland-based Défoncé Chocolatier. Eslao spent six years at Apple before diving into the world of weed about three years ago to start Défoncé (meaning “high” in French) in a quest to elevate chocolate cannabis to gourmet levels. He saw a clear market opportunity: targeting health-conscious Californians, new to marijuana and wary of smoking, who would gravitate toward high-quality, low-dose edibles. His hunch has been right so far — edible sales are up since January 1, and Bloomberg estimates they may capture half of the cannabis market in the coming years. How One Chocolatier Wants to Bring Luxury Cannabis to a Mall Near You

thumbnail courtesy of eater.com

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