Plain legal pot packaging not doing Canadian consumers any favours, report says

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WATCH ABOVE: Kelowna business says Health Canada’s packaging rules are too restrictive When marijuana is legalized in Canada this summer, the government plans to sell it in plain packaging that is a single, uniform colour and does not include any graphics or images. Government confirms pot packaging will be plain, with branding and logos ‘restricted’ But a recent CIBC report said that despite the lack of flashy packaging, brand loyalty will be an important determinant for consumers, just like it is for alcohol. “We find the matter of branding to be the biggest question mark of the entire cannabis legalization process,” CIBC said in the report. Health Canada has proposed marijuana be sold in plain packaging with strict branding limits in order not to glamorize the drug and to deter children from smoking pot. “(The package) cannot be embossed, shiny or metallic,” Health Canada said. “The use of branding and logos will be restricted.” However, the Cannabis Act is still making its way through Parliament, so none of the proposals are final. Plain legal pot packaging not doing Canadian consumers any favours, report says

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