Cresco Labs is First Cannabis Company to Win National Award in Healthcare Advertising Competition

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(May 9, 2018 – Chicago, IL) Heathcare Marketing Report announced today that Illinois-based Cresco Labs is the first cannabis company ever to be awarded a National Healthcare Advertising Award. Cresco was presented the Silver Award for a poster design as part of their “State of Relief” education-based campaign. The goal of the campaign was to try and normalize the cannabis industry for those seeking relief with an alternative form of medicine in Illinois. We wanted people to see medical cannabis as just another form of medicine in Illinois, without the traditional stereotypes that come with it. Our goal was to create an eye-catching campaign appealing to a mainstream audience that didn’t scream ‘marijuana’.  We created the new messaging for the regulated cannabis industry – it’s professional, it’s regulatedit’s normal. Cresco’s “Sandwich” poster, designed by Tom, Dick & Harry Creative Company, pictured a white plate with an open-faced, Illinois-shaped peanut butter and jelly sandwich.  The copy read, “Welcome to a State of Relief. Cresco Labs is First Cannabis Company to Win National Award in Healthcare Advertising Competition

thumbnail courtesy of newcannabisventures.com

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