With $2 Million Ad Push, Cannabis Retailer MadMen Hopes to Finally Ditch the ‘Stoner’ Cliche

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Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong stereotypes of cannabis users. With $2 Million Ad Push, Cannabis Retailer MadMen Hopes to Finally Ditch the ‘Stoner’ Cliche

thumbnail courtesy of adweek.com

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